MAISON MARGELIA X GENTLE MONSTER COLLABORATION
Client: Gentle Monster
Korean eyewear brand Gentle Monster and French fashion house Maison Margiela teamed up for a viral collaboration, launching a highly sought-after capsule collection that quickly sold out.
As a key contributor to this exciting campaign launch, my outreach efforts extended widely to the press. Implementing a global embargo strategy enabled me to secure substantial media coverage from prominent publications such as Hypebeast, Office Magazine, V Magazine, Vanity Fair, and WWD, among others.
Coordinating the loan of collection samples and gifting talent from NSA PR's showroom to high-caliber stylists and editors resulted in talent placements for figures such as Margot Robbie, Bad Bunny, Doja Cat, Rihanna, Rosalia, and many others. These efforts significantly contributed to the high demand and success of this launch.
MAISON MARGELIA X D'HEYGERE COLLABORATION
Client: Gentle Monster
Korean eyewear brand Gentle Monster and Paris-based accessories brand D'heygere showcase an extraordinary capsule collection, merging their creative identities and seamlessly integrating fashion-forward jewelry elements into eyewear.
As a contributor to this exciting campaign launch, tapping into my press database resulted in substantial media coverage from esteemed outlets such as Hypebeast, Rain Magazine, and many others.
I've coordinated the loan of collection samples and gifted talent from NSA PR's showroom to high-caliber stylists and editor contacts, resulting in talent placements for figures such as Winnie Harlow, Kendrick Lamar, Billie Eilish, Addison Rae, and many other culture creators.
The following contributions pushed the collection's high-demand, sales, and success of this launch.
GENTLE MONSTER X HOOD BY AIR COLLABORATION
Client: Gentle Monster
Korean eyewear brand Gentle Monster and Brooklyn-based streetwear brand Hood By Air showcase their highly-anticipated second collaboration drop, featuring futuristic shapes with sporty, aerodynamic accents.
As a contributor to this exciting campaign launch, I've garnered massive amounts of media coverage from esteemed publications such as Office Magazine, Highsnobiety, V Magazine, and many others.
I've coordinated collection sample loans and talent gifting from NSA PR's showroom with high-caliber stylists and editor contacts. This effort resulted in talent placements for figures such as Lady Gaga, Travis Scott, Madonna, Bad Bunny, Rico Nasty, Megan Thee Stallion, Kylie Jenner, Kourtney Kardashian, and Miguel.
The above contributions all helped push the success of this launch.
grounds AW 23
COLLECTION
Client: grounds Footwear
Tokyo-based footwear brand Grounds launches its FW 23/24 collection, presenting an avant-garde, fun, and uniquely twisted approach to footwear design.
As a contribution to this exciting campaign launch, coordinating collection samples for loans and gifting from NSA PR's showroom helped me secure viral talent placements for figures such as Björk, Coi Leray, Tierra Whack, Audrey Nuna, Karol G, Swae Lee, Tinashe, and many others.
Given Grounds' cult following in Tokyo, Japan, I've prioritized building the same fanatic energy here in the United States, resulting in successful demand generation and increased sales.
KWK by KAYKWOK
CHAPTER 3
Client: KWK by KAYKWOK
Shanghai-based label KWK by KAYKWOK presents its futuristic, experimental, and undeniably cutting-edge FW24 collection, crafting a staple wardrobe for dystopian characters.
In contribution to this exciting collection launch, I've collaborated closely with the industry's top fashion stylists and editors, coordinating samples from NSA PR's showroom to create viral moments with figures such as A$AP Rocky in Highsnobiety, Karol G in Rolling Stone Magazine, Machine Gun Kelly for the GQ Men Of The Year red carpet, Playboi Carti in Numero Netherlands Berlin, and Teezo Touchdown in Galore Magazine, among many others.
KWK by KAYKWOK
CHAPTER 4
Client: KWK by KAYKWOK
Shanghai-based label KWK by KAYKWOK continued its world-building experience for its SS24 collection, showcasing technological advancement in a show that "utilized science-craft in emotive and expressive collections existing between the earth and somewhere distant in another world."
In contribution to this exciting collection launch, I've collaborated closely with the industry's top fashion stylists and editors, coordinating samples from NSA PR's showroom to create viral moments with figures such as Björk in Vogue Scandinavia, Ciara in Vogue, Young Miko in Rolling Stone Magazine, Tyla's performance with Marshmello, and many others.
