Office Magazine Issue 17 Celebration with
Gentle Monster in-house Pop-up event
Client: Gentle Monster
Nestled in the Hollywood Hills, overlooking the vastness of Los Angeles, Office Magazine collaborates with Gentle Monster eyewear, Basic.Space, and Cash App Studios within a light-illuminated house, bringing the celebration of Issue 17 to life.
Gentle Monster curates an in-house pop-up, enabling me to gift invited talent and high-caliber industry insiders, ensuring they promote my client extensively across social media platforms and serve looks during and after the party.
Notable talent attendees: Ty Dolla $ign, Clermont Twins, Izzy Spears, Danny Cole, and many more.
Gentle Monster 'Jentle-Garden' Pop-up event in LA
Client: Gentle Monster
Gentle Monster marks its second collaboration with South Korean rapper-singer Jennie of BLACKPINK, presenting an eyewear collection inspired by the beauty of a blooming garden.
Envisioned by one of K-POP’s biggest stars, Gentle Monster launches an accompanying experiential fantasy realm imagined through cotton candy-colored houses at the downtown Los Angeles store location, gifting invited industry insiders and talent attendees.
ground x HLorenzo LA Launch Party
Client: grounds
Japanese cult-favorite footwear brand Grounds brings Tokyo to West Hollywood, curating a Japanese night market installation for their pop-up launch party within the high-end retailer H.Lorenzo.
For this event, I sourced alcohol sponsors from esteemed brands such as HEAVENSAKE, Gray Whale Gin, Marquis, and Cantera Negra Tequila. Additionally, I took the lead on production, booking DJ Koala, arranging lighting, VIP luxury porta-potties, event layout planning, heaters, furniture, DJ and bar equipment sourcing, guest list management, and other necessary contributions that brought this night to life.
Ashton Michael's 10-year anniversary runway fashion show, "Punk-Tsugi"
Client: Ashton Michael
Ashton Michael shut down Hollywood Boulevard to celebrate his 10-year anniversary of transforming the block with a fashion show titled 'Punk-Tsugi'.
From managing the invitee list, photographer bookings, talent care, and seating arrangement to overseeing overall production and securing post-event press coverage with publications like Paper Magazine and Flaunt Magazine, I took the lead in ensuring that Ashton's anniversary was properly celebrated by Hollywood's top industry insiders and community.
Notable talent attendees: Avril Lavigne, Jonathan Davis (KORN), Mod Sun, Siiick Brain, Dana Denata, Shaun Ross, and many more.
